Comm 160 Study guides, Class notes & Summaries

Martin & McCrain Article2018 Washington Post: Sinclair Broadcasting Martin & McCrain Main Points-Sinclair Broadcasting owned a bunch of local channels, had them cut local news for scripted national news that was the same across the board, tilting stations rightward relative to other stations What four things happen to a local TV station once it's bought by Sinclair Broadcasting?1. Increases its coverage of national politics by roughly 25 percent 2. Decreases its coverage of local poli...

Operationalization is the process by which we specify what is meant by a term Correct Answer false Closed-ended questions are appropriate when the range of responses cannot be anticipated because the questions have never been used or because the questions are being asked of new groups. Correct Answer false Indexes are often scored as interval levels of measurement. Correct Answer true In deductive analysis, conceptualization precedes operationalization Correct Answer false Questions ...

What did Megan McArdle mean by a "two-sided market" for magazines and newspapers? Correct Answer A two sided-market in this sense means the two groups: 1. Subscribers and 2. Advertisers/Newspaper they both benefit from each other. The advertisements made it possible for subscribers to get cheap journalism, and the advertiser paid the newspaper to get their word out. What are the four main tactics for spreading disinformation? Give an example for each. Correct Answer 1. Selective Censor...

The surly mannered dog barked at the children. yes Surly is an adjective; therefore, we need to hyphenate. See Page 221 in Working with Words. She is a part time worker. yes Part-time is an adjective that describes worker. See Pages 220-221 in Working with Words. The object is saucer shaped. yes We hyphenate because the compound is a predicate adjective. The key word is the helping/being verb "is." See Pages 220-221 in Working with Words. The thick heavy book costs a lot of money. Coor...

Evidencereason rooted in observation-can be derived from expert testimony, eyewitness reports, statistical reports, surveys, examples, or comparisons. Connectivereasons that consist of beliefs, values, assumptions, or generalizations that link evidence to a conclusion; cannot necessarily be demonstrated to be true or false Indicatorwords or phrases such as 'because' and 'therefore' that provide important clues about the reasons and conclusions in an argument (ex: reason indicator-bec...

Historical Periods of study Correct Answer Classical (500B.C-A.D.) Plato's major beliefs about persuasion Correct Answer Communication skills can be dangerous Aristotle's beliefs about persuasion Correct Answer comm. differ from plato. advocated for strong rhetorical skills that were practical and useful. quality speaking improves everday lives Aristotle's model of persuasuiom Correct Answer logos=logicals appeals pathos=emotional appeals ethos=show o character/ethics cicero and...

Evidence Correct Answer reason rooted in observation-can be derived from expert testimony, eyewitness reports, statistical reports, surveys, examples, or comparisons. Connective Correct Answer reasons that consist of beliefs, values, assumptions, or generalizations that link evidence to a conclusion; cannot necessarily be demonstrated to be true or false Indicator Correct Answer words or phrases such as 'because' and 'therefore' that provide important clues about the reasons and conclu...

If I take a passage from one of my sources and rework the ideas into my own words, I still have to give the original source credit Correct Answer true If a student challenges the an academic dishonesty charge, then the student must attend an Academic Integrity Committee hearing. Correct Answer false (may waive right to hearing) You copy another author's ideas to compare and contrast with your own ideas. You indent the text, identify the author, and use quotation marks when stating the aut...

Communication Correct Answer To share inform or make known; act of conveyinh intended meanings from one group to another through use of symbols and rules Verbal comm Correct Answer Use of lang and sounds to relay a message Nonverbal comm Correct Answer Process of sending and recieving messages w/o usinh words either spoken or written Ex of nonverbal comm Correct Answer Body lang head movements silence posture 1st comm revolution Correct Answer Oral and written comm - 1st phonetic alp...

How is persuasion today different from persuasion in the past? Correct answer today- more prevalent, sophisticated and subtle, the speed is more faster, more complex audience Past- misses context, and focuses on altering an attitude, thought, belief, behavior or action What are the 5 main components of pure persuasion? Correct answer 1. Intentional (purposeful or intended) 2. Effects (clear goal of effectiveness) 3. Non-coercive (end result based in conscious awareness and free will) 4....